Introduction

In the rapidly evolving real estate industry, social media is a key battleground for visibility and client engagement. This ultimate guide for 2024 is created for real-estate professionals in mind. We analyzed the best social media services, automation tools, and DIY solutions, tailored for real estate professionals, to help you choose the most effective solution for your needs.

Keeping Current Matters: Local Curated Insights and Educational Content

KCM is a platform that specializes in curating a range of content formats, from blog posts to social graphics, all tailored for real estate agents.

• Cost: Basic Plan at $39.95/mo, higher tiers available.
• Commitment: No commitment.
• Free trial: 14-days free trial – Credit card needed.
• Content Quality: Pre-made, informative content.
• Advantage: Keeping Current Matters suits professionals seeking minimal input and focusing on market trends and insights.
• Additional Info: Uncover Keeping Current Matters

Pros:

• 👍 Completely automated – no need to do anything.
• 👍 Includes blog posts, email newsletters and social media content.
• 👍 Affordable pricing.

Cons:

• 👎 Content is pre-made and not personal to you.
• 👎 The design isn’t cohesive nor branded to your brand.

Social Wonder: The AI-Powered Social Media Assistant

Pioneering in AI-driven content creation, Social Wonder is specifically designed for real estate professionals. It stands out with its intuitive interface and high quality of personalized content.

• Cost: Starting from $29/mo.
• Commitment: No commitment.
• Free trial: Try for free, no credit card needed.
• Content Quality: High, 100% personalized.
• Unique Selling Points: It offers proprietary AI algorithms for highly targeted and relevant content, making it a cost-effective solution for real estate agents.
• Why It’s A Game Changer: For agents seeking the experience of working with a social media manager but without paying the high costs of a human.
• Further Insight: Discover Social Wonder

Pros:

• 👍 Highly personal – all the content is unique just for you.
• 👍 Branding – Cohesive look and feel of your brand.
• 👍 Full customization of the content.
• 👍 The AI keeps learning from you and improves as you use it.

Cons:

• 👎 Only a free trial is available – no free plan.

Property Spark: The Social Media on Full Automation

Property Spark provides a full-time team dedicated to enhancing social media presence, focusing on creative campaigns and broad content management.

• Cost: Starting at $1200/year.
• Commitment: 1 year.
• Free trial: Not available.
• Content Quality: Low, less personalized.
• Standout Features: Ideal for agents who prefer a complete hands-off approach, Property Spark will keep your social media account active with zero involvement from you.
• Explore More: Learn about Property Spark

Pros:

• 👍 Completely automated – no need to do anything.
• 👍 Includes blog posts and social media content.
• 👍 On the Premium package includes marketing campaigns.

Cons:

• 👎 Commitment and cost – need to commit for a year and is a bit pricy.
• 👎 Content is pre-made and not personal to you.

Jasper.ai: The Creative AI Assistant

Jasper is an AI copilot for enterprise marketing teams who want better outcomes, not just faster outputs.

• Cost: Pricing varies, basic plans start at $39/mo.
• Free trial: 7 days free trial – credit card needed.
• Commitment: No commitment.
• Content Quality: AI-assisted, semi-personalized content.
• Focus: Service focused on helping marketer be better. Can be used for real estate needs.
• Why Choose Jasper.ai: If you have extensive knowledge in marketing and social media and have been creating content yourself for a long time, Jasper.ai is a great tool to help you be more productive and focused.
• Benefit: Ideal for real estate professionals looking to streamline their content process while maintaining creativity and brand alignment. 
• Learn More: Explore Jasper.ai

Pros:

• 👍 Full suite of marketing tools – help you create any type of marketing content you need.
• 👍 Includes great analytic tools.
• 👍 On the Pro package includes AI image generation tol

Cons:

• 👎 Significant time – Jasper is a marketing companion that will help you be better but still takes a lot of effort from your end.
• 👎 Not just for real-estate – while real-estate pros can use it, Jasper wasn’t made specifically for them.

Freelance Social Media Manager or Agencies: Tailored Personal Approach

Freelancers or agencies offer bespoke social media strategies and execution, covering everything from content creation to community management.

• Cost: Varies, from $500/mo and can go up to $10,000/mo.
• Free trial: No.
• Commitment: Depends on the manager, usually requires at least 3 months commitment.
• Content Quality: Depends on the quality of the individual manager, but can be highly personalized and tailored.
• Real Estate Focus: Dependent on individual manager’s expertise.
• Key Advantage: This option is best for those seeking a personalized, direct approach to social media management, ensuring tailored strategies that align with specific branding and audience engagement goals.
• Strategic Fit: Ideal for real estate agents who value customized, hands-on social media management and are not afraid of the hefty cost.

Pros:

• 👍 Best personalization – someone who knows you and creates content just for you.
• 👍 High availability over phone, email and SMS.
• 👍 No learning curve – need something? Ask your social media manager and they will do it.

Cons:

• 👎 Cost – while the cost varies, keep in mind that you pay for what you get. Starting from about $500/mo for someone with no experience and up to $10,000/mo for a great agency.
• 👎 Hard to find a good social media manager – there are so many and many have no experience or relevant education.

The Do It Yourself approach (DIY)

For real estate agents who prefer a Do-It-Yourself (DIY) approach to social media, there are several tools that can be highly beneficial. These tools help in creating content, scheduling posts, and analyzing performance, allowing you to effectively manage your social media presence and fine tune every little detail. Keep in mind that this approach is great, but takes a lot of time and effort.

While there are a large number of content creation, scheduling and video apps and services available, we are mentioning the most well-known and used services.

ChatGPT: The Go-To Solution for Every Question

ChatGPT is an AI-powered conversational partner for instant, informative, and interactive dialogue across a wide range of topics.

• Advantages: Ideal for those who enjoy creativity and have a clear vision of their brand, this approach provides flexibility and a hands-on experience in content creation.
• Cons: To get the most out of ChatGPT, you need to know what to ask of it and how to measure if the output is correct or not (which is sometimes hard if you’re not an expert in that field).
• Cost: Free tier. Pro tier with better responses cost $20/mo.
• Great for: Ask if anything you like on any subject and it will do it’s best to answer you. It’s output is mainly textual.
• Explore ChatGPT.

Hootsuite: Schedule Content Across All Social Media Platforms

Hootsuite is a comprehensive social media management platform that offers a variety of features to help businesses effectively manage their social media presence. It’s well known for being the first social media scheduling platform on the market.

• Cost: Starting at $99/mo.
• Free Trial: 30-day free trial.
• Commitment: Offers both monthly and annual billing options.
• Unique Features: Includes social media calendar, AI-powered content generation, hashtag generator, Canva integration, content discovery streams, approvals workflow, social listening tools, AI chatbot for social commerce, customer conversation management, and extensive analytics
• Try Hootsuite.

Canva: The Best Online Graphic Design Tool

Canva is an online graphic design platform widely used for creating social media graphics, presentations, and various other visual content. It has positioned itself to compete in the office software category, offering website and whiteboard products alongside its core design offerings. 

• Cost: Freemium model. Pro package cost $14.99/mo.
• Free Trial: You can use the free version for as long as you like. No free trial on Pro package.
• Commitment: Offers both monthly and annual billing options.
• Unique Features: Canva is known for its user-friendly interface, vast library of templates, and drag-and-drop functionality. It offers a wide range of tools for creating graphics, presentations, and other visual content. Additionally, it includes features like Magic Write, an AI-powered copywriting assistant, and new tools for style recommendations.
• Work with Canva.

Venngage: For Infographic Fans

Venngage is a robust graphic designing software tailored for creating infographics and other visual content.

• Cost: Venngage offers a free version and paid plans starting at $19/month.
• Free Trial:You can use the free version for as long as you like. No free trial on Pro package.
• Commitment: Users can choose between monthly and annual subscriptions.
• Unique Features: The platform is known for its extensive range of customizable templates, drag-and-drop interface, team collaboration tools, and branding features. It allows easy sharing of finished projects on social media and embedding in blogs or websites​​​​.
• Browse Venngage.

Animoto: The Online Video Editor

Animoto is a cloud-based video creation service that allows users to produce engaging videos from photos, video clips, and music. It’s designed to be user-friendly, making it accessible for individuals with no prior video editing experience. 

• Cost: Animoto offers a free version and paid plans starting at $16/month.
• Free Trial:You can use the free version for as long as you like.
• Commitment: Users can choose between monthly and annual subscriptions.
• Unique Features:  Animoto is known for its ease of use, with a drag-and-drop interface that simplifies the video creation process. It offers a variety of templates, making it easy to start projects and customize them according to specific needs. The platform also supports integration with various media libraries, enhancing the range of content users can incorporate into their videos.
• Edit videos with Animoto.

Conclusion

The choice of the right tool or service is crucial in effectively managing your social media presence in the real estate market. The main differentiators and considerations should be the right mix between cost, quality of content and effort from you (we all know that as a real-estate professional, time is maybe the main thing you’re always out of).

Whether you lean towards AI-driven automation, comprehensive management, content curation, creative assistance, or personalized management, each option presents unique benefits to enhance your digital marketing strategy.

Want to try Social Wonder’s for free (no credit card needed)? Click here to start your free trial.